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The famous quote is from the American entrepreneur Henry Ford, who lived in the early 20th century and was responsible for implementing the assembly line for mass production of automobiles.

Ford's statement shows how aware he was of the fundamental role of advertising for businesses and society in general.

However, not all entrepreneurs share this perspective. Some fail to grasp the power of communication and how it can positively impact their business. They may not realize how essential it is for a business, product, or service to thrive.

We understand the reasons behind such resistance. We often see individuals proficient in image and art editing software but lacking an understanding of marketing and branding. They focus so much on tools that they overlook what needs to be conveyed to the customer. The campaign doesn't reach its target audience as the entrepreneur hoped. The truth is that knowing how to use Photoshop doesn't necessarily mean understanding layout, aesthetics, anthropological concepts, semiotics, and other essential elements for a successful campaign. When aiming for effective communication, it's crucial to entrust your brand to the right hands.